Explore Lingerie Model Trends for 2025

The lingerie industry is evolving rapidly, with new trends emerging for 2025. From body positivity to sustainable materials, the upcoming year promises exciting changes in lingerie modeling and design. Let's delve into the future of intimate apparel and the models who showcase it.

Explore Lingerie Model Trends for 2025 Image by Franz P. Sauerteig from Pixabay

What is driving the rise of body positivity in lingerie modeling?

The lingerie industry is experiencing a significant shift towards body positivity and inclusivity. In 2025, we expect to see a diverse range of models representing various body types, ages, and ethnicities. This change is driven by consumer demand for more realistic representations in advertising and fashion shows. Brands are recognizing the importance of showcasing their products on models that reflect their diverse customer base, leading to increased customer satisfaction and brand loyalty.

How are sustainable materials reshaping the lingerie industry?

Sustainability is becoming a key focus in the lingerie sector. By 2025, we anticipate a surge in eco-friendly lingerie options made from recycled materials, organic fabrics, and innovative sustainable textiles. Brands are investing in research and development to create lingerie that is not only comfortable and beautiful but also environmentally responsible. This trend extends to packaging and production processes, with many companies aiming for zero-waste operations.

Advancements in technology are set to revolutionize lingerie modeling in 2025. Virtual and augmented reality will allow customers to see how lingerie looks on different body types, potentially reducing the need for traditional photoshoots. 3D modeling and AI-powered size recommendation tools will enhance the online shopping experience, making it easier for customers to find the perfect fit without trying on multiple pieces.

Why is vintage-inspired lingerie making a comeback?

The return of vintage and retro styles is a notable trend for 2025. Influenced by popular period dramas and a general nostalgia for classic glamour, lingerie designers are reimagining styles from the 1920s through the 1960s. High-waisted briefs, corsets, and garter belts are being updated with modern materials and construction techniques, appealing to consumers looking for a blend of timeless elegance and contemporary comfort.

How are lingerie brands adapting their marketing strategies?

In 2025, lingerie brands are expected to focus on authentic, relatable marketing campaigns. User-generated content and influencer partnerships will play a significant role, with brands collaborating with a diverse range of personalities to showcase their products. Social media platforms will continue to be crucial for reaching younger demographics, with an emphasis on body-positive messaging and behind-the-scenes glimpses into the lingerie industry.


The lingerie industry is witnessing several exciting developments for 2025:

  1. Adaptive lingerie: Designs that cater to individuals with disabilities or specific medical needs are gaining traction.
  2. Gender-neutral options: More brands are offering lingerie that isn’t strictly categorized as men’s or women’s wear.
  3. Customization: Advanced technology is enabling made-to-measure lingerie at more accessible price points.
  4. Multifunctional pieces: Lingerie that can be worn as outerwear or serve multiple purposes is becoming increasingly popular.
  5. Comfort-focused designs: There’s a growing demand for lingerie that prioritizes comfort without sacrificing style.

How are lingerie prices expected to change in 2025?


The pricing landscape for lingerie in 2025 is expected to be diverse, reflecting the industry’s shift towards sustainability and inclusivity. Here’s a comparison of estimated price ranges for different types of lingerie from various providers:

Lingerie Type Provider Estimated Price Range (USD)
Sustainable Bra EcoLingerie $60 - $120
Inclusive Size Panty EveryBody $25 - $50
Vintage-Inspired Set RetroGlam $80 - $150
Tech-Enhanced Bra SmartFit $100 - $200
Adaptive Lingerie AccessibleChic $70 - $140

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.


As we look towards 2025, the lingerie industry is set to embrace diversity, sustainability, and innovation. From body-positive campaigns featuring models of all sizes to eco-friendly materials and vintage-inspired designs, the future of lingerie is both inclusive and exciting. Technological advancements will continue to shape how lingerie is modeled, marketed, and sold, while a focus on comfort and personalization will drive product development. As these trends evolve, consumers can look forward to a more diverse, sustainable, and technologically advanced lingerie market that caters to a wide range of preferences and needs.

The shared information of this article is up-to-date as of the publishing date. For more up-to-date information, please conduct your own research.